Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Minimum Daily Budgets by Country — and the India Row That Appeared Before the Launch
OpenAI added India to the ChatGPT Ads Minimum Campaign Spend table at 725 INR per day — while the Ads Manager Availability article still lists only nine countries and does not include India. Every published country minimum, what the two documents disagree about, and why the budget table has been the earlier signal. Verified 2026-08-19.
12 min read · August 19, 2026
Ad Creative Testing Framework: A Practical Experiment Design
Most creative tests are unreadable before they start — too many variables, too few conversions, stopped the moment a number looks good. A concrete framework: the concept-versus-execution hierarchy, the sample size your CPA actually implies, and the stopping rule that prevents calling noise a winner. Verified 2026-08-18.
15 min read · August 18, 2026
Free AI Advertising Skills Library for Google and Meta Ads
A skill is a repeatable ad-ops task written down once so it runs the same way every time. Twenty-four skills across auditing, optimisation, creative and reporting — what each one does, the exact data it needs, and how to write your own so it survives contact with a real account. Verified 2026-08-18.
14 min read · August 18, 2026
Best PPC and Google Ads Automation Software in 2026
Google Ads automation now happens at four layers — native smart bidding, scripts, third-party rule engines, and agentic tools — and they overlap badly. Which layer owns which decision, what each costs, and the automation conflicts that quietly undo each other. Verified 2026-08-18.
14 min read · August 18, 2026
Best PPC Management Software in 2026
PPC management software splits into four categories that solve different problems, and every ranked list blends them into one. The four jobs, 12 platforms with published pricing, and the question that decides which category you actually need. Verified 2026-08-18.
14 min read · August 18, 2026
ChatGPT Ads Custom Audiences: The 25,000-Match Floor and the One-Way Door Nobody Mentions
ChatGPT Ads now accepts your own customer lists — but a custom audience needs 25,000 matched users before it can be used, cannot be edited after creation, and mixes two different controls (eligibility and bid multipliers) that behave nothing alike. The exact official rules, the file spec, and the operational traps. Verified 2026-08-18.
15 min read · August 18, 2026
Facebook Ads Checklist: Launch, Tracking and Optimisation (2026)
A working Facebook Ads checklist in four parts — pre-launch, tracking, launch day, and the weekly loop — with the specific checks that catch the failures that actually happen: broken CAPI dedup, learning-phase resets, and the audit that finds spend nobody authorised. Verified 2026-08-18.
15 min read · August 18, 2026
Campaign Naming Convention Template for Paid Media Teams
A campaign naming convention that survives an account audit: a fixed field order for campaigns, ad sets and ads, closed vocabularies you can validate, ready-to-copy taxonomies for Meta, Google, TikTok and LinkedIn, and the migration path for renaming an account that is already a mess.
13 min read · August 17, 2026
ChatGPT Ads Adds Platform Targeting: iOS, Android and Web Are Now Separate Choices
OpenAI added a Platforms multi-select to the ChatGPT Ads campaign dialog — iOS App, Android App, or Web. The exact official wording, the reporting gap OpenAI admits to in the same paragraph, and the thing nobody is saying out loud: the public Advertiser API still has no platform field, so this setting is Ads Manager only. Verified 2026-08-17.
14 min read · August 17, 2026
MER vs ROAS: Which Metric Should Actually Run Your Budget
MER (Marketing Efficiency Ratio) and ROAS answer different questions, and using the wrong one is how accounts end up profitable on paper and shrinking in the bank. What MER means, the exact formulas, the arithmetic that shows why blended and platform ROAS diverge, and a decision rule for which number gets to move budget.
13 min read · August 17, 2026
Meta Ads Account Structure: The Campaign, Ad Set and Ad Blueprint
How to structure a Meta Ads account so it learns instead of fragmenting: what each of the three levels actually controls, the consolidation rule that follows from how the learning phase works, where Advantage+ changes the answer, audience overlap and why it is not the bogeyman people claim, and a testing architecture that survives scaling.
15 min read · August 17, 2026
Free PPC Report Template for Google, Meta and LinkedIn Ads
A cross-channel PPC report template that survives a client question: the exact metrics to pull from Google, Meta and LinkedIn, the derived columns worth calculating, the two views a report needs, the metrics to deliberately leave out, and the reconciliation note that stops a stakeholder from summing numbers that cannot be summed.
14 min read · August 17, 2026