Free digital marketing tools, minus the fluff.
The working parts of a digital marketing stack — ad-math calculators, AI creative generators, SEO checkers, and free account audits. Built by Soku, free to use, most without a signup.
Audits & research
Start here: the fastest way to find money is an audit of what's already running — yours or a competitor's.
Connect Google or Meta and get a management-grade audit: wasted spend, tracking gaps, and fatigue, quantified in minutes.
Open toolFree Competitor AnalysisEnter any product URL for a competitive teardown — ads, keywords, and positioning — generated automatically.
Open toolFree Domain Rating (DR) CheckerCheck any domain’s Ahrefs DR and compare against up to 3 competitors side by side.
Open toolAd-math calculators
Budgeting and measurement, answered with arithmetic instead of opinions: what ads cost, what a customer costs, and whether the campaign actually makes money.
Free Google Ads cost calculator — pick your industry and monthly budget to estimate clicks, conversions, and cost per lead from real Search-network CPC benchmarks.
Open toolROAS CalculatorFree ROAS calculator — enter ad revenue and spend to get your return on ad spend instantly, and read it against your break-even target.
Open toolCAC CalculatorFree customer acquisition cost calculator — switch between paid CAC and blended CAC to see what each new customer really costs.
Open toolLTV:CAC Ratio CalculatorFree LTV:CAC calculator — enter ARPA, gross margin, lifetime, and CAC to check whether your unit economics are healthy (aim for ≥3×).
Open toolBreak-Even ROAS CalculatorFree break-even ROAS calculator — turn your gross margin into the minimum ROAS every campaign must clear to be profitable.
Open toolBlended MER CalculatorFree blended MER calculator — total revenue ÷ total marketing spend, the channel-agnostic efficiency metric that catches what attribution misses.
Open toolAd Budget CalculatorFree ad budget calculator — back into the spend you need from a target number of customers (× CAC) or a revenue goal (÷ ROAS).
Open toolAI ad creative
Creative volume is the biggest lever in paid social — these generate on-brand image ads, copy, and variants from a product URL.
Free AI ad generator from Soku AI — turn a product URL or a few photos into ready-to-run image and video ads, generate dozens of on-brand variants with AI ad copy, then deploy and A/B test them across Meta, Google, and TikTok.
Open toolAI Braces FilterTry the free AI braces filter from Soku AI — upload a photo to preview braces on your teeth, pick colors and styles, or remove braces from a picture. No watermark, no app, no signup wall.
Open toolWorld Cup AI Image GeneratorMake World Cup images free with Soku AI — turn your selfie into a player, design posters, trading cards, stickers, and crests in any of 48 team colors. Watermark-free HD, every social size, plus brand-safe ad creative.
Open toolFree AI Thumbnail MakerCreate eye-catching YouTube thumbnails for free with Soku AI. AI-powered generation, smart text overlays, and batch production — no design skills needed.
Open toolAI Face SwapOne video shoot, unlimited ad variants. Swap presenter faces to A/B test creatives, localize campaigns, and scale UGC ads — free with Soku AI.
Open toolAI Headshot GeneratorCompare the best AI headshot generators for professionals — HeadshotPro, Aragon AI, BetterPic, Try It On AI, Soku AI, and more. Generate studio-quality headshots from selfies in minutes.
Open toolAI video tools
Short-form video for Meta, TikTok, and YouTube — UGC-style ads, product videos, and editing utilities.
Free AI training video maker from Soku AI — turn SOPs, policies, and screen recordings into narrated training modules with captions, transcripts, and multi-language voiceover. Re-render a single step when the process changes instead of re-shooting the video.
Open toolVideo MergerFree online video merger from Soku AI — combine and merge multiple video clips into one, no watermark, keep full resolution, then turn the merged cut into scroll-stopping ad variants across Meta, Google, and TikTok.
Open toolSpeed Up VideoFree AI video speed controller from Soku AI — speed up, fast-forward, or slow down any video without losing quality, keep audio pitch natural, then turn faster cuts into scroll-stopping ad variants across Meta, Google, and TikTok.
Open toolReal Estate Video MakerFree AI real estate video maker from Soku AI — turn listing photos or a Zillow/MLS URL into property tours, agent intros, and just-listed ads with captions, music, and an AI presenter, then deploy and A/B test them across Meta, TikTok, YouTube, and Google.
Open toolOnboarding Video MakerFree AI onboarding video maker from Soku AI — turn a handbook, help doc, or brief into employee and customer onboarding videos with an AI presenter, voiceover, and captions. Localize into any language and update in minutes when your process changes.
Open toolBusiness Video MakerFree AI business video maker from Soku AI — turn a product URL, script, or brief into professional business videos: product demos, promos, explainers, and social ads. Generate on-brand variants, then deploy and A/B test them across Meta, TikTok, Google, and YouTube.
Open toolFrequently asked questions
- What are digital marketing tools?
- Software that helps plan, execute, and measure marketing: ad platforms and their calculators, creative generators, SEO and analytics utilities, and reporting tools. A working stack usually covers four jobs — research, creative, launch, and measurement.
- Are these tools really free?
- Yes. The calculators, generators, and checkers on this page are free to use, most without an account. The free ads audit and competitor analysis ask you to sign up so results can be saved to a workspace.
- What digital marketing tools should a small team start with?
- Start with measurement, not volume: a cost calculator to size the budget, one creative tool to keep ad variants flowing, and an account audit to catch wasted spend. Add tools only when a specific job is being done by hand every week.
- How is Soku different from a folder of point tools?
- The free tools each do one job. Soku the platform connects to your ad accounts and analytics and runs the jobs together — research, creative, monitoring, and client-ready reporting — with an AI analyst instead of a dashboard.
One workspace that runs the tools for you.
Soku connects to your ad accounts and analytics, then handles research, creative, monitoring, and reporting with an AI analyst.
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