Blog
Insights, tutorials, and updates from the Soku AI team.

How to Find Your Competitors' PPC Keywords (5 Methods)
Nobody can hand you a competitor's keyword list — not Google, not Semrush, not SpyFu. Five methods that each see one slice of the truth, exactly what each one is blind to, and how to triangulate them into a picture you can actually bid against. Verified 2026-08-14.
14 min read · August 14, 2026

CTR Formula and Real Benchmarks by Platform
CTR is clicks ÷ impressions. The formula is the easy part — the trap is that 'impression' means something different on every platform, so cross-platform CTR comparisons are mostly meaningless. The formula, its variants, honest 2026 benchmarks, and our own 192,921-impression dataset. Verified 2026-08-14.
13 min read · August 14, 2026

Display and Banner Ad Examples for 2026: The Anatomy That Makes Them Work
Most display ad example galleries show you 24 pretty banners and never explain the constraint that shaped them: 150KB, and a headline that has to survive at 320×50. The complete official Google size table, the six structural slots every display ad fills, and the copy patterns that actually convert. Verified 2026-08-14.
14 min read · August 14, 2026

Facebook and Meta Ads Automation Software in 2026
We fetched every vendor's pricing page on one day. Revealbot is now Bïrch, Madgicx has pulled its prices behind an in-app calculator, and Smartly has no pricing page at all. What Meta ads automation software actually does in 2026, what it costs, and the four categories worth knowing apart. Verified 2026-08-14.
15 min read · August 14, 2026

Google Ads Campaign Structure: The 2026 Account Blueprint
The SKAG era is over and PMax absorbed most of the levers that made structure matter. What structure is still for in 2026: budget boundaries, bidding boundaries, reporting boundaries, and negative-keyword control. A full account blueprint with the real Google limits. Verified 2026-08-14.
15 min read · August 14, 2026

ChatGPT Ads Product Feeds Now Accept CSV and Hosted URL
OpenAI opened ChatGPT Ads product feed ingestion to CSV/TXT upload and hosted URL alongside SFTP — and added a two-week item expiry. Its own docs still say SFTP-only in two places. What changed, what the contradiction means, and what to do. Verified 2026-08-13.
12 min read · August 13, 2026

Google Ads Optimization Checklist: Weekly, Monthly, Quarterly
Not an audit. A recurring operating cadence for Google Ads — what to check weekly, monthly and quarterly, and the decision rule for each check so the checklist produces actions instead of observations. Verified 2026-08-13.
16 min read · August 13, 2026

Free Google Ads Reporting Template (2026)
A free Google Ads reporting template you can copy in one click — no signup, no connector, no trial. Search, Shopping and Performance Max tabs, the exact metric definitions each one needs, and the reporting mistakes that make good accounts look bad. Verified 2026-08-13.
14 min read · August 13, 2026

Instagram Post Size Guide 2026: Every Format and Safe Zone
Instagram post size in 2026: 1080×1350 for feed, but the profile grid previews at 3:4 — so the two crops disagree and most cheat sheets never mention it. Every organic format, the exact overlap zone, and where text actually survives. Verified 2026-08-13.
12 min read · August 13, 2026

Instagram Stories Ads Examples: 25 Worth Copying
25 Instagram Stories ad patterns that survive a full-screen, sound-off, thumb-ready placement — grouped by the job each one does, with the safe-zone maths that decides whether any of them render. Verified 2026-08-13.
14 min read · August 13, 2026

LinkedIn Ad Examples: 20 B2B Ads That Worked
20 LinkedIn ad examples by format — with the specs each one needs, why it works, and how to pull up the real thing in LinkedIn's Ad Library yourself. Honest about which results are published and which are pattern-level. Verified 2026-08-13.
15 min read · August 13, 2026

ChatGPT Ads Now Reports View-Through Conversions — And They Do Not Count Toward Your Conversion Total
On 2026-08-12 OpenAI's ChatGPT Ads developer documentation gained view-through attribution across the Measurement Pixel, the Conversions API and the insights endpoints. View-through conversions use a fixed one-day window, are reported separately at campaign level, and are explicitly excluded from Conversions, CPA, bidding and billing. The exact official wording, what it changes about reading your reports, and the one thing the help centre still does not mention.
13 min read · August 12, 2026