Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Product Feeds Now Accept CSV and Hosted URL
OpenAI opened ChatGPT Ads product feed ingestion to CSV/TXT upload and hosted URL alongside SFTP — and added a two-week item expiry. Its own docs still say SFTP-only in two places. What changed, what the contradiction means, and what to do. Verified 2026-08-13.
12 min read · August 13, 2026
Google Ads Optimization Checklist: Weekly, Monthly, Quarterly
Not an audit. A recurring operating cadence for Google Ads — what to check weekly, monthly and quarterly, and the decision rule for each check so the checklist produces actions instead of observations. Verified 2026-08-13.
16 min read · August 13, 2026
Free Google Ads Reporting Template (2026)
A free Google Ads reporting template you can copy in one click — no signup, no connector, no trial. Search, Shopping and Performance Max tabs, the exact metric definitions each one needs, and the reporting mistakes that make good accounts look bad. Verified 2026-08-13.
14 min read · August 13, 2026
Marketing Mix Modeling for Paid Media Teams
Marketing mix modeling explained for people who buy media: what MMM can and cannot answer, the data volume it genuinely needs, adstock and saturation in plain arithmetic, why it disagrees with your ad platforms by design, and the four failure modes that produce confident wrong answers.
16 min read · August 12, 2026
Best Ad Spy Tools in 2026: 10 Platforms Compared
Four of the ten best ad spy tools are free, official, and run by the ad platforms themselves — which changes what the paid six are actually selling. Real 2026 pricing where vendors publish it, an honest note where they don't, and the coverage wall that limits every tool on this list. Verified 2026-08-11.
15 min read · August 11, 2026
ChatGPT Ads Now Prohibits Individual Housing and Job Listing Ads (Policy v1.4)
OpenAI's ad policies moved to v1.4 on 10 August 2026, adding a Housing and Jobs section that prohibits ads for individual job listings and housing rentals or sales — with a carve-out for platforms. A second, unannounced change added an ad preview endpoint to the Ads API. Neither appeared in an advertiser email. Verified 2026-08-11.
12 min read · August 11, 2026
Free Media Plan Template for Paid Advertising
A free media plan template that actually calculates something — budget split, forecast impressions, clicks, conversions, CAC and ROAS from your own assumptions, plus a reconciliation block that catches the two errors most media plans ship with. Download the CSV, or build it yourself from the column spec.
12 min read · August 11, 2026
Performance Max Explained: When PMax Wins and When It Doesn't
Performance Max is not a campaign type you either believe in or don't. It has a specific shape, documented controls most advertisers never turn on, and three situations where it structurally cannot work. Here is what Google's own documentation says PMax does, what it now reports, and the honest decision guide. Verified 2026-08-11.
14 min read · August 11, 2026
ChatGPT Ads Delta Feeds API: Update Product Availability Without Reuploading Your Catalog
OpenAI has quietly shipped a Delta Feeds API for ChatGPT Ads — PATCH /feeds/{feed_id}/products lets you flip availability and titles on individual variants instead of re-uploading the whole catalog over SFTP. What it does, what it refuses to do, and why the help centre still says the opposite. Verified 2026-08-10.
9 min read · August 10, 2026
Google Ads Management Software: The 2026 Buyer's Guide
We fetched every vendor's pricing page on the same day and half of them would not give us a number. A 2026 buyer's guide to Google Ads management software — what each category actually does, the real prices where they exist, and the spend-based pricing model that quietly punishes growth. Verified 2026-08-10.
15 min read · August 10, 2026
Google Merchant Center Setup for Shopping Ads
A Google Merchant Center setup guide ordered by what actually causes disapprovals, not by what the sign-up wizard asks for first. Includes the verified required attributes, the character limits, and the 500x500 image rule that becomes mandatory on 31 January 2027. Verified 2026-08-10.
12 min read · August 10, 2026
Meta Ad Library: Advanced Search Operators Most Advertisers Miss
Most Meta Ad Library guides tell you to use AND, OR and quotation marks. Meta's own API documentation supports none of them. Here is what the Ad Library actually supports — the exact search_type values, the eight filters the UI hides, and the coverage wall that decides whether you can see commercial ads at all. Verified 2026-08-10.
11 min read · August 10, 2026