Blog
Insights, tutorials, and updates from the Soku AI team.

Beyond the Leak: What Claude Mythos Means for AI-Native Marketing
Anthropic's accidental Claude Mythos leak revealed a step change in AI reasoning. Here's what it means for marketing automation, ad optimization, and why reasoning-first AI agents like Soku are the future.
10 min read · March 27, 2026

GEO vs SEO: How to Get Your Brand Into AI Answers
GEO (Generative Engine Optimization) is reshaping how brands earn visibility. Learn how GEO differs from SEO, why it matters, and 7 actionable strategies to get your brand cited in AI-generated answers.
12 min read · March 13, 2026

ChatGPT Ads: What They Are, How They Work, and What They Mean for Advertisers
OpenAI just launched ads inside ChatGPT. Here's everything marketers need to know — from ad formats and pricing to the deeper implications for the advertising industry, and how Soku can help you stay ahead.
10 min read · March 2, 2026