Soku AI
Rules you write, or an agent that finds the problem
Optmyzr is a mature PPC toolkit built around a Rule Engine you author and schedule. Soku is an AI ad operations agent that diagnoses the account itself, generates creative, and executes across Google, Meta, and TikTok — with your approval on every live change.
Soku vs Optmyzr
Verified against optmyzr.com pricing and product pages on 24 July 2026. Optmyzr wins several rows outright — this table shows where each tool is genuinely stronger.
| Feature | Soku | Optmyzr |
|---|---|---|
| Automation model | Agentic — diagnoses the account and proposes the change | Rule Engine — executes the strategies you author |
| Ad platforms covered | Google, Meta, TikTok | Google, Microsoft, Amazon, Meta, LinkedIn, Yahoo! Japan |
| Approval before live changes | Required on budget, bid, and status changes | You review before applying; rules can auto-apply on a schedule |
| Ad creative generation (image and video) | AI ad copy optimization and account insights | |
| Shopping / PMax feed and retail campaign management | Yes, including merchant feed audits | |
| White-labeled multi-account client reporting | Yes, on Premium and Enterprise | |
| Full-funnel data beyond ad accounts | GA4, PostHog, and Stripe alongside ad accounts | Google Sheets, plus Salesforce, HubSpot, and Shopify on Enterprise request |
| Competitor and landing-page research | Competitor ad, keyword, and landing-page intelligence | PPC vertical benchmarks |
| Entry price | Free plan, then 49 USD/mo Starter and 249 USD/mo Pro | From 209 USD/mo annual (299 USD/mo monthly), scales with ad spend |
| Free plan | No, 14-day free trial without a credit card |
Bottom line: Choose Optmyzr if you are a search-first PPC operator who wants deterministic, scheduled rule automation, Shopping and merchant feed management, and white-labeled multi-account reporting. Choose Soku if your work spans Google, Meta, and TikTok, creative production is part of the job, and you want an agent that proposes the fix rather than a tool that enforces the rules you already wrote.
Comparison reflects publicly documented features at time of writing. Optmyzr is a trademark of its owner.
Where Soku is the better fit
It finds problems you never wrote a rule for
Optmyzr states plainly that the Rule Engine only takes the actions you or your team have defined. That is a feature when you know exactly what to watch, and a ceiling when you do not. Soku investigates open-ended questions — why CPA moved, where spend leaks, which creative is fatiguing — and comes back with a diagnosis and a proposed fix.
Creative is part of the workflow, not a separate tool
Soku generates ad images and short-form video from a landing page or a prompt, then tests them in live campaigns. Optmyzr's AI focuses on ad copy optimization and account insights, so image and video production stays in another tool.
Cross-channel including TikTok
Soku connects Google, Meta, and TikTok Ads in one agent, so budget comparisons and creative decisions span the channels a modern DTC or growth team actually runs. Optmyzr covers Google, Microsoft, Amazon, Meta, LinkedIn, and Yahoo! Japan — deep on search, without TikTok.
Reads the funnel, not just the ad account
Connect GA4, PostHog, and Stripe alongside your ad accounts and Soku reasons about conversions and revenue, not only platform-reported metrics. Optmyzr's standard custom data integration is Google Sheets, with Salesforce, HubSpot, and Shopify available on Enterprise request.
Nothing changes without your sign-off
Budget, bid, and campaign or ad status changes require explicit approval before they execute. Both tools keep a human in the loop — the difference is that Soku brings you a reasoned proposal rather than the output of a rule you configured months ago.
Pricing does not track your ad spend
Soku is free to start, with Starter at 49 USD per month and Pro at 249 USD per month, metered by AI work rather than managed spend. Optmyzr prices by monthly ad spend tier: Essentials starts at 209 USD per month on annual billing and 299 USD billed monthly at the lowest tier, and rises from there.
The Shortlist, By Reason For Leaving
Most people evaluating Optmyzr want the shortest list of credible options for the one thing that pushed them to look. Every price below was read from the vendor's own pricing page and verified on 2026-09-18; spend-tiered vendors are quoted at their entry tier.
The $209/month floor is too high for a single account
Opteo
$129/mo (10 accounts, $25k spend) · $249 · $499
Google Ads only, and that narrowness is the point — you are not paying for Microsoft and Amazon support you will never touch. Verified 2026-09-18.
Adalysis
$149/mo billed monthly · $126/mo annual, at the $50k spend tier
Every feature is on every plan, so the tier buys spend headroom rather than capability. The cleaner comparison if you dislike feature-gating. Verified 2026-09-18.
Soku
Free · $19 Creator · $49 Starter · $249 Pro
Priced on usage credits rather than managed ad spend, so a small account does not inherit an agency-sized floor.
You wanted budget pacing more than a rule engine
Adalysis
$149/mo at the $50k spend tier
Ships budget management, pacing and overspend alerting on every plan. Verified 2026-09-18.
NinjaCat (formerly Shape.io)
No public pricing — demo-gated
The long-standing answer for multi-client pacing and overspend protection, but as of 2026-09-18 it publishes no price at all, so you cannot evaluate cost without a sales call.
Soku
Free · $49 Starter · $249 Pro
Watches pacing as part of account diagnosis rather than as a standalone pacing product — suits one team more than an agency reporting on dozens of clients.
Your bottleneck is creative and cross-channel, not search bids
Optmyzr, kept alongside something else
From $209/mo
Said plainly: if you need Shopping and merchant feed management, Amazon Ads, or white-labeled client reporting, nothing here replaces it. Pairing it with a creative tool is often cheaper than replacing it. Verified 2026-09-18.
Soku
Free · $49 Starter · $249 Pro
Generates ad images and video and runs campaigns across Google, Meta and TikTok from chat, with live budget, bid and status changes behind an approval gate.
You want the tool to find the problem, not enforce rules you wrote
Opteo
$129/mo entry
Organised around surfaced 'Improvements' it proposes to you, rather than a rule library you author and maintain. Verified 2026-09-18.
Adalysis
$149/mo entry
Sits between the two: automated audits and alerts paired with a rule engine. Verified 2026-09-18.
Soku
Free · $49 Starter · $249 Pro
You describe the outcome in chat and the agent investigates, rather than executing logic you wrote in advance.
Try Soku alongside Optmyzr in three steps
You do not have to cut over. Run Soku next to your existing rules and compare what each one catches.
Connect your accounts
Link Google, Meta, and TikTok Ads plus GA4 through OAuth. Soku reads your live campaigns and history immediately — no rule library to rebuild first.
Ask for the audit you would have scripted
Run an account spend audit, a search-term waste diagnosis, or a Quality Score check in chat. Compare what the agent surfaces against what your Optmyzr strategies already flag.
Approve the changes worth making
Soku proposes budget, bid, and status changes with the reasoning attached. Approve the ones you agree with, schedule recurring reports as Automations, and keep Optmyzr for anything it still does better.
What teams use Soku for
Diagnose a CPA spike
Ask why cost per acquisition jumped and the agent works through search terms, impression share, creative fatigue, and tracking drift before it answers.
Mine search-term waste
Soku sorts search terms into waste, funnel, and healthy buckets and drafts the negative keyword list for you to approve.
Refresh fatiguing creative
When frequency climbs and CTR decays, Soku flags it and generates new static and video variants to test against the current set.
Compare Google, Meta, and TikTok in one report
Pull cross-channel actuals with GA4 attached, then rebuild the budget split from one conversation instead of three dashboards.
Optmyzr alternative FAQ
Is Soku a drop-in Optmyzr replacement?
Not for every team. Optmyzr supports Microsoft, Amazon, LinkedIn, and Yahoo! Japan Ads, manages Shopping and PMax merchant feeds, and ships white-labeled multi-account client reporting — Soku does none of those today. If your work is Google, Meta, and TikTok and creative is part of the job, Soku covers it end to end. Many teams trial Soku alongside Optmyzr before deciding.
What does Optmyzr actually cost?
Optmyzr prices by monthly managed ad spend across three plans: Essentials, Premium, and Enterprise. At the lowest 25K USD spend tier, Essentials is 209 USD per month billed annually or 299 USD billed monthly, and Premium is 272 USD annually or 389 USD monthly. Prices rise with each spend tier, Essentials is unavailable above 150K USD in monthly spend, and above 500K USD you move to custom Enterprise pricing. There is a 14-day free trial with no credit card and no free plan. Verified on optmyzr.com/pricing on 24 July 2026.
What is Optmyzr genuinely better at?
Search breadth and structured agency operations. It covers six ad platforms including Microsoft and Amazon, handles Shopping and PMax retail campaign and merchant feed management, offers white-labeled reports and cross-platform portfolio dashboards, publishes PPC vertical benchmarks, and has been refined since 2013. Its Rule Engine is also deterministic: it does exactly what you configured, on the schedule you set, which some teams prefer to an agent's judgment.
How is an agent different from Optmyzr's Rule Engine and Sidekick?
Optmyzr's Rule Engine executes strategies you author, and Sidekick is an in-product AI assistant that answers questions about your accounts and can take a set of in-chat actions such as updating budget targets and filtering keywords. Soku starts from the goal instead of the rule: you state an outcome, the agent picks its own investigation path using expert Skills, and it proposes changes it derived rather than ones you pre-specified.
Will Soku change my campaigns without asking?
No. Budget, bid, and campaign or ad status changes require your explicit approval before they execute. Soku also connects through the platforms' official Marketing APIs with paced, rate-controlled calls rather than browser automation.
Is Soku free to try?
Yes. Soku has a free plan with welcome credits and no credit card required, then Starter at 49 USD per month and Pro at 249 USD per month. Optmyzr offers a 14-day free trial with no credit card, but no free plan.
Stop writing rules for problems you have not found yet
Start free with Soku and let an agent audit your Google, Meta, and TikTok accounts, propose the fixes, and wait for your approval before it touches anything.
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